TRUSTED BY
Ad Strategist
The
Behind 4x Returns
& 250K+ Launches
For over a decade, I’ve helped established businesses scale to seven and eight figures.
My specialty is building ad strategies that attract the right clients and customers, without burning you out or cheapening your brand.
Hi, I'm Aashima Verma
CEO of AV Marketing
dollars of ads spend managed in the past 12 months
ads created with over 8 years of experience
clients helped
“We had 1700 registrants, mostly from Facebook Ads. I’m literally blown away.”
“I knew you could be a partner with me strategically. I call you my CMO.”
More results incoming.
- JULIE COBER
PEAK PERFORMANCE
MINDSET COACH
- REBECCA HAY
INTERIOR DESIGN
BUSINESS COACH
If you didn't watch the case study, THIS IS THE STORY ⬇️
Very few:
The ads technically looked like they were “working.”
There was traffic.
People were clicking.
It also showed some “Facebook leads” but half the time, nobody responded!
Reports looked busy.
But the admissions team told us something important.
inquiries.
real parent
They weren't getting
This school has two campuses.
And when they came to us, their previous agency had charged them $50k in fees.
ZERO families enrolled.
Not great.
WHAT WE FOUND
When we audited the account, a few things were obvious.
First, a lot of the traffic wasn’t even local.
If parents are picking or dropping off their children everyday, it needs to be a convenient distance or, as I like to say…
Sell Beyond Meat patties to vegans, don’t try to convince folks to turn vegan in order to sell your Beyond Meat patties.
Parents who realistically would never visit the campus were seeing the ads.
Second, the creative was very generic.
Nice photos. Professionally take. Beautiful, happy children.
Who doesn’t love that?
Well, we don’t just want “Oh! That’s cute!”
We need “Maybe, we need to switch schools.”
The USP:
In this case, it’s a Montessori School in Downtown Toronto with two campuses with natural playgrounds.
The environment:
The Montessori equipment is imported from Europe so it’s top quality. Plus, the teachers are called Guides
Why parents choose THIS school:
For instance, because the small size of the classes.
None of this was shared in the ads!
My favourite lever: No parent testimonials were utilized.
As for this client, by the time the parents have seen our ads and have actually booked a tour, they’re saying things like:
Generic photos don’t CONVERT.
What you need is: VIDEOS
But, strategic ad videos THAT convert!
For a $27k/year education, parents need more than a nice classroom photo.
They need to understand
why your school is different.
WHAT WE changed
Instead of optimizing for traffic, we focused on creative that actually speaks to parents.
We built ads around:
• parent testimonials
• thought-leadership videos from the Principal & CEO
• launched a lead magnet: a virtual school tour
The goal wasn’t just clicks.
It was helping parents understand the school before they even booked a tour.
And we kept the targeting very local around each campus.
THE RESULT
✔️ More qualified inquiries.
✔️ More tour bookings.
And ultimately:
80%+ enrolment before the school year started.
Not just once.
Three years in a row.
Across two campuses.
At $27,000/year tuition.
Case Study
this
What You'll See in
Inside the case study I break down:
Basically, you’ll see exactly what we ran.
Not just empty guarantees.
and how we can do this for you in the next 30 days
the testimonial videos that worked best
the exact video ads that booked tours
the #1 mistake you're making with your ads