HALAL MEALS
Embracing Cultural Nuances & Overcoming Ad Restrictions: How We Boosted My Client’s Customer Base by 200% In 90 Days
THE STORY:
Picture this: Halal Meals Toronto, a heartwarming meal delivery service with humble beginnings in the Greater Toronto Area (GTA). They dared to dream big, expanding their reach to serve all of Ontario. But here's the twist – their previous ad agency missed the mark completely.
Here are some of the initial challenges they faced with the previous ad agency:
- Missed cultural cues and used inappropriate models.
- Ad account disabled and owner's profile restrictions.
But when we stepped in, we transformed their journey:
- Authentically resonant storytelling.
- Shifted focus from features to benefits.
- Leveraged community voices in ads.
- Achieved an astounding 10x Return On Ad Spend in just one week.
- Gave back with a charitable campaign, donating nearly 500 meals during Black Friday Cyber Monday.
Our ads
ADS THAT HAD THE BEST PERFORMANCE:
The agency before
We also collaborated on this most amazing BFCM campaign and were able to donate almost 500 meals to the Toronto unhoused community.
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